Integrated Change Counseling

Integrated Change Counseling approached me during their merger with two other counseling practices to create a new logo that would unify the identities of all three firms. The final design features a flourishing tree with an intricate root system, symbolizing the connection between the unseen internal work and outward personal growth. The client specifically requested a watercolor style to evoke a sense of calm, healing, and approachability—core values of their counseling philosophy. The result is a cohesive, meaningful brand mark that reflects both the integration of the organizations and the transformative work they do.